Conversion optimization with Matomo: Practical example of a car parts shop
The operators of an online car parts shop discovered crucial optimization potential thanks to Matomo analyses. The analysis showed that 60% of visitors did not complete the vehicle selection correctly. The detailed analysis of the visitor paths revealed that the vehicle type selection was too complex.
After simplifying the vehicle selection and integrating an intuitive license plate query, the conversion rate increased by 35%. The heat map analysis also revealed that the installation instructions and TÜV certificates were frequently searched for but difficult to find. The optimized placement of these documents led to a doubling of the conversion rate for premium spare parts.