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Why I spend less time with Google Analytics now

Why I spend less time with Google Analytics now

Anyone who spends time with website data every day knows the problem: You switch from CMS to the analytics tool, check the KPIs there and then optimise the website again in the backend. We constantly switch between CMS, CRM, Analytics, Search Console, etc....

This costs time and the data is not comparable and inconsistent.

The less time you spend on querying data, changing tools and configuring reports, the more time you have for optimisation and testing.

It is wonderful when the data from the web analysis is available in the CMS. Exactly where the content is created and the conversion takes place.

Lux Statistic in TYPO3

So it's good to have clever minds like Alexander Kellner in the team. He developed LUX for us and other TYPO3 users. A marketing automation extension for TYPO3.

It saves a lot of time and provides deep insights into the website.

Florian Froidevaux

Projects and products in the TYPO3 area?

Do you have questions about Online Marketing?

Our specialist Florian Froidevaux will be glad to help you.

Florian Froidevaux  |  SEO & Product Marketing
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For the second time in a row - TYPO3 Award Winner 2024

An exciting week in Düsseldorf is behind us - and we are still reminiscing about T3CON 2024. Our in2code stand, four colleagues and an exciting Lightning Talk were all there. It was an all-round...

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LUX Marketing Automation: TYPO3 13, Darkmode and Livesearch

Just in time for the most important TYPO3 conference of the year, we are presenting the latest versions of our marketing automation solutions: LUX 38.0.0 and LUXenterprise 44.0.0. These updates not...

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Content Publisher Version 12 (for TYPO3 11 & 12): Faster, more modern and more user-friendly

The new version 12 of the Content Publisher for TYPO3 11 & 12 significantly improves the management and publication of content in TYPO3. The new version brings a number of technological innovations...

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happy man working on laptop

LUX pricks up its ears: Event tracker, search pushes and more news

Warning, this is where it gets technical! But if you work in marketing or TYPO3, it's worth sticking with it until the end. I'll summarize what's been happening in our marketing automation tool LUX...

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WiredMinds integration in LUX - a status report

For over half a year, LUX - the marketing automation tool for TYPO3 - has been offering an integration of IP2Company from WiredMinds. The well-known company behind LeadLab has already made a name for...

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LUX/LUXenterprise/LUXletter: Multiclient feature meets UX upgrade

We are pleased to announce the most comprehensive update to date for the TYPO3 marketing extensions “LUX”, “LUXenterprise” and “LUXletter”. However, the results of over 100 hours of intensive...

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Multiclient feature for LUX + LUXenterprise + LUXletter