Shortener - Short links in TYPO3 with LUX

Shortener - Short links in TYPO3 with LUX

The landing page URL is too long to advertise on Instagram or Twitter? You can't use this in the classic print campaign either? This is where the LUXenterprise shortener feature comes into play in TYPO3.

Long URLs are not very popular when using social media posts. Therefore there are external services like bit.ly or TinyURL. However, this is a double-edged sword in times of GDPR and increased data protection. Details of the visitors to your website should not be known to any external services. This is where the Shortener module from LUX comes in.

TYPO3 editors can use LUXententerprise to add their own short links in the LUX Shortener module. Once created, visitors can be forwarded directly to internal or external landing pages when they are called up. Leads are automatically recorded and categorized accordingly. Of course, you can read the social media source for an evaluation. If leads are developed and carry out a conversion, the first visit to the website can be traced back to a shortener.

Incidentally, a QR code image is automatically generated for each shortener, which can be conveniently downloaded and used for offline campaigns.

Advantages of the short url:

  • Quick and easy generation in TYPO3
  • All data remain in TYPO3
  • You save the number of characters for your social media posts
  • Special characters or long terms that are difficult to remember can be left out
  • Permanent use of defined short URL

Tip1: Use a short and easy-to-remember URL - like https://in2code.de/ab-testing

Tip2: If your website correctly redirects to the correct protocol and subdomain, you can do without the https or www prefix, which makes the URL even shorter.

Questions about online marketing in the TYPO3 area? I am happy to advise you.

Florian Froidevaux

Projects and products in the TYPO3 area?

Do you have questions about Online Marketing?

Our specialist Florian Froidevaux will be glad to help you.

Florian Froidevaux  |  SEO & Product Marketing

For the second time in a row - TYPO3 Award Winner 2024

An exciting week in Düsseldorf is behind us - and we are still reminiscing about T3CON 2024. Our in2code stand, four colleagues and an exciting Lightning Talk were all there. It was an all-round...

Go to news

LUX Marketing Automation: TYPO3 13, Darkmode and Livesearch

Just in time for the most important TYPO3 conference of the year, we are presenting the latest versions of our marketing automation solutions: LUX 38.0.0 and LUXenterprise 44.0.0. These updates not...

Go to news

Content Publisher Version 12 (for TYPO3 11 & 12): Faster, more modern and more user-friendly

The new version 12 of the Content Publisher for TYPO3 11 & 12 significantly improves the management and publication of content in TYPO3. The new version brings a number of technological innovations...

Go to news
happy man working on laptop

LUX pricks up its ears: Event tracker, search pushes and more news

Warning, this is where it gets technical! But if you work in marketing or TYPO3, it's worth sticking with it until the end. I'll summarize what's been happening in our marketing automation tool LUX...

Go to news

WiredMinds integration in LUX - a status report

For over half a year, LUX - the marketing automation tool for TYPO3 - has been offering an integration of IP2Company from WiredMinds. The well-known company behind LeadLab has already made a name for...

Go to news

LUX/LUXenterprise/LUXletter: Multiclient feature meets UX upgrade

We are pleased to announce the most comprehensive update to date for the TYPO3 marketing extensions “LUX”, “LUXenterprise” and “LUXletter”. However, the results of over 100 hours of intensive...

Go to news
Multiclient feature for LUX + LUXenterprise + LUXletter