In version 17, our focus is clearly on the evaluation of individual pages and how you can continuously improve the content of these.
Quick analyse in LUX in version 17 supports your content optimization
Version 17 of our Marketing Automation Tool for TYPO3 is not yet a week old, so we want to show you what we have come up with this time cool. With the help of the "Quick analysis" in the page overview, you can adapt your content to the wishes of your target group at short notice.
So far there has been an indication on the individual pages in the TYPO3 backend - i.e. in the page module - which three leads were last on the page. This is useful if you want to react immediately to such a visit.
In many cases, however, a real Analysis view would help a lot more. How many visitors were on this page in the last 7 days? And how was that in the 7 days before? How many downloads and conversions were achieved? Where do your leads come from and where are they going? These are the topics that drive marketing.
Why we think your marketing will love this new view:
- What is the goal of the site and will it be achieved? Measure target achievement directly at the content source
- What is the potential of this site? Show the editorial team the possibilities
- Are users moving as expected? Illustration of usage behavior
The "Quick analyse" is part of the free community version of LUX. If you want to know what the Enterprise version can do, you will find it on our landing page for LUX.
By the way: If the evaluation in LUX on the pages gets in the way, it can of course also be hidden globally or per user.
