Often only the icing on the cake is missing so that there is a conversion on a website. LUX and LUXenterprise already offer two different ways of interacting directly with the visitor.
Marketing Automation Tip 5: Notify Leads
In the last tip, we already discussed how you can easily swap content on the website. This time it's about the message you want to send to the lead.
Modern: Push Notifications
In the following example we have chosen a very simple trigger. After visiting the same page for the second time, a phew notification should appear in the browser. Here is a request for help. A click on the notification can then, for example, lead to another page with a contact form with a callback request.
Alternatively, a trigger that is set to the scoring of the visitor would also be available. If a visitor has a particularly high score in a certain product category, you can specifically address this product in the actual message.
Classic: Notification via Email
The classic should of course not be missing: notification by email. Alternatively, in the Enterprise version, LUX also offers an action that triggers an e-mail. Similar to push notification, the lead can also be addressed directly here, but in an asynchronous way.
More tips in the overview
- Tip 1: Workflow Lead Notification
- Tip 2: Quickly create a landingpage
- Tip 3: Connect newsletter registration with asset downloads
- Tip 4: Show relevant content
- Tip 5: Lead notification
- Tip 6: Identify your visitors
- All information about Lux and Luxenterprise
