According to the AIDA principle (Attention, Interest, Desire and Action), the website plays a decisive role in this. We therefore don't want to play general content, but rather interesting content.
So it makes perfect sense to offer a visitor who has already viewed a certain product an interesting white paper to download on the homepage the next time they visit the website. If he then comes back to the product page, there may be a time-limited offer with a discount for this.
In the following example we let a popup appear on the product page after 2 seconds. However, this is only from the second visit of a lead on this page. This could be a page content with a download link to a whitepaper about the product. We have already described in more detail in our tip 2 how to identify a visitor with a download.
In the second example we want to reload special page content. But only if the visitor has achieved a certain scoring in a category. Category scoring builds up - depending on the configuration in your Marketing Automation Tool - by visiting pages or downloading special documents.
Setting up workflows is too complicated for you? The Enterprise version of LUX also offers a plug-in that automatically provides the most suitable content. The editors could create a general page content and a document download for each LUX category. The plugin then automatically selects the most suitable content depending on the visitor's category scoring.
