According to an annual study by research tools in relation to the insurance industry, the Munich association in particular increased its visibility on the Internet. This is also described by the VersicherungsJournal in a recently published report.
From our point of view, this is mainly due to the fresh content, which is prepared by a large editorial team within the insurance group with the help of a specialized SEO agency. A subsequent check for acceptance and ongoing refinement guarantee optimal performance in terms of customer perception. Another big step towards a digital future was the introduction of the virtual advisor. This is a blog that gives visitors helpful tips on the topics of health, care and finance.
By the way: An editorial workflow with the help of the Content Publisher for TYPO3 helps the insurance group to check content for quality before publication. Here, editors simply log on to a secure TYPO3 system within the intranet to create new content or to revise older content. After pressing a button, these are then securely transferred to the server on the Internet and delivered to the visitors immediately (or at a defined point in time).
We wish the Munich Association many more awards and prizes in the future as fair wages for their work.